The naming process for startups is one of the most overlooked aspects of starting a business, a product or service. Here are a few key tips on naming your next business or project.
It can be a real temptation to create a brand similar to a successful competitor or another successful brand. This could be a costly mistake. First, you want to avoid confusion. Second, you want to arouse curiosity. Third, you want to create a unique brand. If you have a unique brand that arouses curiosity and does not confuse with another brand, then people will be more inclined to learn about your offering.
Study Your Market
Learn about what words evoke positive thoughts and emotions in the customers in your industry or market area. It can be a word that is used by your competition in their marketing material. Include one or two of those words in your domain name.
Find the best keywords for your industry. Play around with them. The domain name should represent your vision and business. Names that include 1 or 2 of the keywords or combine the keywords can be a great fit for your company.
How Does It Sound?
Study how the name sounds out loud. Do the tone and impression match the style of your business? Can it be easily recalled and spelled? The way your domain sounds when spoken can communicate a lot to your customers.
Finally, make sure that the name does not have a negative connotation in other languages. Many customers speak more than one language. You don't want to inadvertently send the wrong message in another language.