Owning a portfolio of domains has many benefits to a business. Established companies recognize this fact and own many domains. Here are some examples:
Amazon owns Clothing.com, Endless.com, Triangulate.com.
AT&T owns FastAccess.com, Mobile.com, WebHosting.com.
Newell Rubbermaid owns AugerBit.com, Coolers.com, Drapery.com, JackSaw.com, SpadeBit.com, TackleBoxes.com, ToolBoxes.com, ToughTools.com, ViseGrip.com,
Sanofi-Aventis owns Allergy.com, Hypertension.com, Influenza.com, Parkinsons.com, Stroke.com, Vaccines.com
Unilever owns BakingSoda.com, Eat.com, LoveAffair.com, MouthWash.com ,PeanutButter.com, Sauce.com, Softener.com, Soup.com.
Whirlpool owns ConsumerFinance.com, FoodProcessors.com, MicrowaveOven.com, TrashCompactor.com
These are just a few examples. But there are many others where companies purchase domains beyond just their brand name. Why is that? Here are some of the top reasons:
The right domain related to your business can bring in high-quality traffic bypassing search engines and saving money on Pay-per-click advertising. As such, many companies invest in domains with high type-in traffic.
Acquiring multiple domains can prevent your competition from acquiring the domain and either starting a competing website or getting traffic from your potential customers.
You should acquire domains that one day may become sub-brands of your company, or a new product name, or a new service.
Obviously, you are not required to limit yourself to one or a couple of domains. Owning a portfolio of domains related to your business or businesses can open huge potential, whether in terms of type-in traffic or new products and services.
Make sure that you redirect or forward the other domains to your main website if you do not develop them.